Who we are
Last updated: April 23, 2026
This Privacy Policy explains how Shenzhen Zhizhimei Cross-border E-commerce Co., Ltd.
(“Beauty of Papers,” “we,” “us,” or “our”) collects, uses, shares, and protects your personal information when you visit https://beautyofpapers.com, create an account, place an order, contact us, or otherwise interact with us.
If you do not agree with this Privacy Policy, please do not use the site.
Who We Are
Business name: Shenzhen Zhizhimei Cross-border E-commerce Co., Ltd.
Business address: Room 712, Yiben Building, No. 1063 Xili Chaguang Road, Shuguang Community, Xili Subdistrict, Nanshan District, Shenzhen 518055
Customer support email: service@beautyofpapers.com
Website: https://beautyofpapers.com
What We Collect
Depending on how you interact with us, we may collect:
- Identity and contact details, such as your name, email address, phone number, billing address, and shipping address;
- Order and transaction details, such as products purchased, order number, payment status, refund status, and customer service history;
- Account details, such as login credentials, saved addresses, wishlist activity, and order history;
- Communications, such as emails, contact form messages, chat messages, review content, and photos you send us for support;
- Device and usage data, such as IP address, browser type, device type, pages viewed, referral source, language, session data, and approximate location inferred from IP;
- Marketing and preference data, such as newsletter sign-up status, SMS consent status, and cookie preferences;
- Fraud-prevention and security data, such as signals used to help detect abuse, bot traffic, or unauthorized transactions.
We do not intentionally ask for sensitive personal information unless it is reasonably necessary to resolve a customer support issue.
How We Collect Personal Information
We collect information:
- directly from you when you place an order, create an account, subscribe, or contact us;
- automatically through cookies, pixels, logs, and similar technologies when you browse the site;
- from service providers and business partners, such as payment processors, shipping carriers, fraud-prevention providers, analytics providers, ad platforms, and email/SMS tools.
How We Use Personal Information
We may use your information to:
- process and fulfill your order;
- send order confirmations, shipping updates, refunds, and support messages;
- provide customer service;
- create and maintain your account;
- detect fraud, abuse, or security incidents;
- improve our website, products, and customer experience;
- personalize content, product recommendations, and marketing where allowed;
- send newsletters, offers, or text messages if you have opted in or if another lawful basis applies;
- comply with legal obligations, tax requirements, accounting rules, or law-enforcement requests;
- enforce our Terms of Service and protect our business.
Legal Bases for Processing
If you are in the EEA, UK, or another region with similar privacy laws, our legal bases may include:
- performance of a contract with you, such as processing orders and delivering products;
- legitimate interests, such as fraud prevention, site security, site improvement, and basic business analytics;
- consent, such as email marketing, SMS marketing, or non-essential cookies where required;
- legal obligation, such as tax, accounting, consumer law, or recordkeeping requirements.
Where we rely on consent, you may withdraw it at any time. Withdrawal does not affect processing that already occurred before withdrawal.
Who We Share Information With
We may share personal information with trusted service providers that help us operate our business, including:
- website hosting and ecommerce platform providers;
- payment processors;
- shipping carriers and fulfillment partners;
- fraud-prevention and cybersecurity providers;
- analytics and advertising providers;
- email and SMS marketing tools;
- customer support software;
- professional advisors such as accountants, auditors, insurers, and lawyers;
- government authorities or law enforcement where required by law.
We may also share information as part of a merger, acquisition, financing, sale of assets, or similar business transaction.
We do not sell personal information for money.
However, if you use advertising or retargeting technologies, some data-sharing activity may be considered “sale” or “sharing” under certain U.S. state privacy laws. If that applies, we will provide a clear Your Privacy Choices or Do Not Sell or Share My Personal Information option.
Cookies and Similar Technologies
We use cookies, pixels, tags, web beacons, and similar technologies to:
- keep the site working properly;
- remember cart and account preferences;
- understand site traffic and browsing behavior;
- measure marketing performance;
- personalize content and advertising where permitted.
You can usually control cookies through your browser settings. If your site uses a cookie banner or consent tool, you can also manage preferences there.
Important note for compliance: essential cookies may load automatically because the site cannot function without them. Non-essential analytics, advertising, or similar tracking tools should be enabled only in line with the laws that apply to your store and customers.
Email and SMS Marketing
You may receive marketing emails or text messages from us if you opt in, if you ask to hear from us, or where otherwise allowed by law. You can unsubscribe at any time by:
- clicking the unsubscribe link in an email;
- replying STOP to a marketing text message, if SMS is enabled;
- contacting us at service@beautyofpapers.com.
Order and service messages are not marketing and may still be sent when necessary.
Data Retention
We keep personal information only for as long as reasonably necessary for the purposes described in this Policy, including to:
- fulfill orders and support requests;
- maintain tax, accounting, and business records;
- resolve disputes;
- comply with legal obligations;
- detect fraud and enforce our agreements.
Retention periods vary depending on the type of information and the reason we collected it.
International Transfers
If you are located outside the country where our business or service providers operate, your information may be transferred to, stored in, and processed in another country. Where required, we use appropriate safeguards for those transfers.
How We Protect Information
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no website, transmission, or storage system is completely secure, and we cannot guarantee absolute security.
Children’s Privacy
Our site is not directed to children under 13. We do not knowingly collect personal information online from children under 13 without appropriate consent where required by law. If you believe a child has provided personal information to us, contact service@beautyofpapers.com and we will investigate and take appropriate action.
Your Privacy Rights
Depending on where you live, you may have the right to request that we:
- confirm whether we process your personal information;
- provide access to the personal information we hold about you;
- correct inaccurate information;
- delete certain personal information;
- restrict or object to certain processing;
- provide a portable copy of certain data;
- stop using information for certain targeted advertising activities;
- withdraw consent where we rely on consent.
We will not discriminate against you for exercising privacy rights granted by law.
California Privacy Rights
If you are a California resident, you may have rights to:
- know what categories of personal information we collect, use, disclose, sell, or share;
- access specific pieces of personal information in some cases;
- request deletion of personal information;
- request correction of inaccurate personal information;
- opt out of the sale or sharing of personal information;
- limit certain uses of sensitive personal information, where applicable;
- receive equal service and price even if you exercise your rights.
To submit a privacy request, email service@beautyofpapers.com.
We may need to verify your identity before completing a request. You may also authorize an agent to act on your behalf where permitted by law.
EEA / UK Rights
If you are in the EEA or UK, you may also have the right to lodge a complaint with your local data protection authority.
Third-Party Sites
Our site may link to third-party websites or services. Their privacy practices are governed by their own notices, not this Privacy Policy.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. If we make material changes, we will post the updated version here and change the Last updated date.
Contact Us
Questions or requests about privacy can be sent to:
Email: service@beautyofpapers.com